TikTok’s advertising pitch reveals new data about the app

Hi! Welcome to the Insider Advertising daily for September 14. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today's news: TikTok's ad pitch reveals new data, Pornhub's mysterious marketing executives, and how much influencers charge for sponsored Instagram Reels.


A girl is holding a smartphone in her hands, which shows a video on the TikTok app. (posed scene)
TikTok

Inside TikTok's latest big pitch to advertisers with new numbers showing time spent on the app and engagement metrics

Read the full story here.


pornhub event

Pornhub has been widely covered for its marketing savvy. But its most-quoted executives are nearly invisible, and it's unclear if they actually exist.

Read the full story here.


Chriselle_Lim
Chriselle Lim posted the same video on TikTok and Instagram, which performed better on Reels.

Instagram Reels copied TikTok's format. But influencers are already seeing clear differences between the two, especially in making money from brands.

Read the full story here.


More stories we're reading:

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— Lauren

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