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- Apple unveiled the iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max on September 14.
- Apple says they come with new camera features, improved performance, and better battery life.
- The iPhone 13 models start at $699 and are now available for purchase.
- See more stories on Insider's business page.
Apple unveiled the iPhone 13 on September 14. The redesigned iPhone features a 20% smaller notch.
The iPhone 13 comes in five colors - pink, blue, midnight, starlight, and Product Red - and has the same flat-edge display as the iPhone 12. Apple reoriented the rear camera, positioning the two lenses diagonally rather than vertically.
The new device runs Apple's new A15 Bionic chip, which Apple says allows it to deliver 15.8 trillion operations per second. The iPhone 13 has a bigger battery that lasts 2.5 hours longer than the iPhone 12 as well as a display that's 28% brighter than last year's device, Apple says.
Apple says it improved the camera in the iPhone 13, allowing it to capture more light and color, and added cinematic mode to videos, giving them a filmlike quality by automatically changing the focus.
The iPhone 13 Mini, also debuted on September 14, contains the same capabilities in a smaller form factor.
iPhone 13 Mini and iPhone 13 price
The iPhone 13 Mini starts at $699. This is the same price as the iPhone 12 Mini when it launched in October of last year.
The iPhone 13 with 128 GB of storage costs $799. Again, this is also the same price as its predecessor, the iPhone 12.
Keep in mind that these prices assume that your iPhone purchase will be paired with a mobile carrier service plan. Expect an increase of about $30 for all models to get an iPhone from Apple without an included carrier SIM card.
iPhone 13 Mini and iPhone 13 release date
Both the iPhone 13 Mini and the iPhone 13 are available to purchase right now. They officially launched in stores and online on September 24.
iPhone 13 Pro and iPhone 13 Pro Max
The high-end devices also run on Apple's five-core GPU A15 Bionic chip, which Apple says provides 50% faster graphics performance than competing phones. The iPhone 13 Pro uses Apple's ProMotion technology, which adapts the frame rate depending on how you're using your phone, either providing faster frame rates or preserving your battery life.
The cameras on the iPhone 13 Pro have been improved as well: Apple says they provide a 2.2X improvement in low light compared with the iPhone 12 Pro, faster shutter speeds, and better portrait photos using the device's telephoto lens. Apple also added the ability to take macro photos, allowing users to focus at a close distance for super detailed photos.
Apple says the iPhone 13 Pro's battery will last 1.5 hours longer than the iPhone 12 Pro's and 2.5 hours longer than the iPhone 12 Pro Max's.
iPhone 13 Pro and iPhone 13 Pro Max price
The new devices come in four colors: graphite, gold, silver, and Sierra Blue. The Sierra Blue color is new for this year and an update on last year's Pacific Blue.
The iPhone 13 Pro starts at $999, while the iPhone 13 Pro Max starts at $1,099. These are the same prices as last year's iPhone 12 Pro models at launch.
iPhone 13 Pro and iPhone 13 Pro Max release date
Along with the rest, both iPhone 13 Pro models are available to purchase right now. They launched in stores and online on September 24.