The best early Black Friday 2021 deals to shop now, from Walmart, Best Buy, Target, Amazon, Nordstrom, and more

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Insider Reviews Black Friday 2021 collage image featuring gifts like Instant Pot, Sardel 12-inch Skillet, Apple Watch, TV and Nike SuperRep Go

Happy Thanksgiving! Black Friday starts tomorrow, but many retailers have been offering excellent deals for weeks ahead of the big event. The early discounts we're seeing now mark the best prices we've seen all year on a ton of products across all categories, including tech, home, beauty, kitchen, and more.

However, if you're holding out on shopping until November 26, it's important to know what you want ahead of time. Acting fast is key to snag products in limited supply, so we've rounded up answers to frequently asked questions to help you prepare for Black Friday 2021. Plus, you can find some of the best early deals available right now, below.

Best early Black Friday 2021 tech deals

Get two MasterClass subscriptions for the price of one! Each subscription gets you access to all of MasterClass, so you can watch or sample unlimited celebrity and expert-led classes across a wide range of topics.
Originally $360.00 | Save 50%

The latest MacBook Air released in late 2020 gains Apple's new M1 processor, which brings impressively fast performance and long battery life, for under $1,000, making it the best Apple laptop overall.
Originally $999.99 | Save 15%
Originally $999.00 | Save 15%
Originally $999.00 | Save 5%

LG’s C1 is one of the best 4K TVs you can buy. The OLED panel delivers incredible image quality with an infinite contrast ratio. This deal price matches the lowest we’ve seen so far.
Originally $2499.98 | Save 28%
Originally $2499.98 | Save 28%

Amazon launched its own smart TVs in fall 2021 and the Omni Series boasts features like hands-free Alexa support and video calling along with the latest Fire TV software.
Originally $509.99 | Save 29%

The latest Echo speaker from Amazon takes on a spherical design for more effective room-filling audio.
Originally $99.99 | Save 40%
Originally $99.99 | Save 40%
Originally $99.99 | Save 40%

Vizio's Elevate soundbar offers a 5.1.4 Dolby Atmos experience with performance that rivals many full-fledged home theater systems.
Originally $1099.99 | Save 27%
Originally $1099.99 | Save 27%

The Hero 9 Black is GoPro's newest flagship camera, capable of shooting videos up to 5K and photos up to 20 megapixels.
Originally $450.00 | Save 22%
Originally $449.95 | Save 22%
Originally $449.99 | Save 22%

The Microsoft Surface Pro 7 is sleek and portable with excellent performance for on-the-go use — making it still the most premium 2-in-1 tablet to date.
Originally $1329.00 | Save 25%

Best Black Friday 2021 kitchen deals

The Ninja Foodi 5-in-1 has five functions, including grill, bake, and dehydrate. Its temperatures range between 105°F to 500°F, giving it a lot of versatility in cooking options. Many of the parts are dishwasher safe for easier cleanup.
Originally $229.00 | Save 26%
Originally $249.99 | Save 32%

The renewed Vitamix Explorian is pre-owned, but every bit as good as new and comes with a 90-day Amazon Renewed Guarantee on top of a 3-year full warranty.
Originally $449.99 | Save 36%

Street price for the Pro 5 Plus is around $500, making this a 50% discount on a handful of neutral colors including black, silver, navy, and red.
Originally $500.00 | Save 56%

The smallest of KitchenAid stand mixers, this model is the perfect size and strength for occasional bakers, new cooks, and those with petite kitchens.
Originally $349.99 | Save 14%

This bundle is a Target exclusive, and it includes an extra silicone egg rack and stainless steel steam rack for your pressure cooking needs. It’s only $60 right now — an excellent value for such a multifunctional kitchen appliance.
Originally $129.99 | Save 54%

Our Place's Always Pan is multi-functional nonstick pan that's taken the internet by storm. It promises to replace eight different pieces of cookware in your kitchen. It can function as a steamer, saute pan, frying pan, and more.
Originally $145.00 | Save 32%

This nonstick set includes nine different pans, lids to match, and a steamer for a total of 17 pieces.
Originally $399.99 | Save 45%

The Bodum Chambord is about as timeless as French presses get. It's unfussy and operates smoothly, and replacement parts (screens, braces, etc.) are affordable and easily attainable.
Originally $38.00 | Save 34%

Best Black Friday 2021 home deals

It's no Dyson, but the Tineco Pure One S11 Spartan still has all of the convenience of a cordless stick vacuum for a lower price. Down to $220, it's a solid deal for a barebones S11 model without the extra attachments.
Originally $299.99 | Save 44%

The i3+ costs considerably more than your average robot vacuum, but it also does a lot more than the average robot vacuum. It develops personalized cleaning schedules and empties itself.
Originally $599.99 | Save 33%
Originally $599.00 | Save 33%
Originally $599.99 | Save 33%
Originally $599.99 | Save 33%

If you take your sleep comfort seriously, the pampering touch and good looks of Brooklinen's Luxe Sheets will have you sleeping like a baby.
Originally $175.00 | Save 20%

This is one of the cheapest smart vacuums we've seen to date – this far out from the official launch of Walmart's sale. It's tough to imagine this getting much cheaper during the deals event, so it might be wise to act quickly.
Originally $299.00 | Save 52%

Typically selling for $500, right now the V10 Animal is discounted by $150, a low we've only seen for Amazon Prime Day. The V10 Animal is set apart from the rest of the V10s by its affinity for pet hair pickup.
Originally $499.99 | Save 20%
Originally $499.99 | Save 20%
Originally $499.99 | Save 20%

Best Black Friday 2021 gaming deals

The Nintendo eShop is the best place to shop for digital copies of Nintendo's games. This gift card is the perfect gift or investment for anyone with a Nintendo Switch. Better still, Nintendo's eShop offers several sales throughout the year. This means, patient shoppers can double their savings.
Originally $50.00 | Save 10%
Originally $50.00 | Save 10%

Typically, you can get a 3-month Game Pass subscription for $30. Right now, it's only $20, a solid deal. This is the PC version, which gets you EA Play, exclusive member discounts, and unlimited to access to over 100 games.
Originally $29.99 | Save 97%
Originally $29.99 | Save 50%
Originally $29.99 | Save 33%

Best early Black Friday health & fitness deals

The Theragun Pro is our top pick: a powerful, customizable, and durable massager that's worth every bit of its $600 price tag.
Originally $599.99 | Save 33%
Originally $599.00 | Save 33%
Originally $599.00 | Save 33%
Originally $599.00 | Save 33%

The 23andMe DNA Ancestry + Health Kit tells you which illnesses you're predisposed to and gives you a full look at your ancestry.
Originally $199.00 | Save 50%
Originally $199.00 | Save 50%

The Ancestry DNA Origins + Ethnicity Test gets you access to the largest customer database, which means more detailed results and more family matches.
Originally $99.00 | Save 51%
Originally $99.00 | Save 51%
Originally $99.00 | Save 51%

The cleverly named Reversible (Un)Mat from Lululemon is like having two lightweight yoga mats for the price of one.
Originally $68.00 | Save 13%

The Fitbit Luxe is the company's latest fitness band that comes with a sleek design and advanced health features like stress management and the ability to measure heart rate variation.
Originally $149.99 | Save 33%
Originally $149.94 | Save 33%
Originally $149.94 | Save 33%

This isn't just a mirror. It's a cardio class, it's a yoga studio, it's a boxing ring, it's your new personal trainer, and it's so much more. For Cyber Monday, Mirror is on sale for $500 with the code "CYBERMONDAY20"
Originally $1495.00 | Save 33%

This bottle has all the hallmark features of a Hydro Flask water bottle — 12-24 hours of temperature retention, powder color coating that won't chip or fade with time, a silicone twist top — with the very convenient wide mouth for easy pouring and drinking.
Originally $44.95 | Save 25%

This budget-friendly and highly effective electric toothbrush is compatible with a wide range of replacement brush heads.
Originally $59.99 | Save 50%
Originally $49.99 | Save 40%
Originally $49.97 | Save 40%

Best Black Friday style & beauty deals

Winter is coming, and Kiehls' Avocado Mask is here to provide your skin with hydration all season long. This nourishing treatment infuses your face with avocado and evening primrose oils, offering sumptuous moisture after just one use. Plus, it's green tint is a total throwback. You can save 50% on a jar during Nordstrom's Black Friday sale.
Originally $45.00 | Save 50%

A liquid lip color that gives you a super matte look, but it's so light it feels like a lip stain. The formula is highly pigmented, smudge-resistant, and comfortable on your lips.
Originally $38.00 | Save 50%

There's a reason why Anastasia Beverly Hills' Brow Definer is a favorite among beauty editors. The angled applicator allows you to sketch on hair-like strokes, providing you with a natural-looking fill every single time. The Definer is on sale during Nordstrom's Black Friday sale, and it's one of the best prices we've seen for this cult-favorite product. You can shop it in every color for just $16.
Originally $23.00 | Save 30%

Made from soft fleece material, these sweats are perfect for everyday comfort.
Originally $60.00 | Save 20%

This peacoat from Thread & Supply is a classic with a twist. The oversized buttons extend up the lapel to the collar, giving you the option to bundle up if necessary. And if you don't love it in black, never fear — you can save 31% on this coat in black, camel, or light gray.
Originally $58.00 | Save 31%

The convertible straps on this wireless bra can be worn either straight or crisscrossed, and the smooth material appears invisible under clothes.
Originally $44.00 | Save 30%

Made with the same level of support as its signature shapewear but with a little extra stretch, these leggings are designed to not only make you look great but feel great, too. 
Originally $98.00 | Save 20%
Originally $98.00 | Save 30%

Urban Decay's cult-favorite mascara lifts and adds volume with one simple swipe — and it never, ever clumps. You can score a full-sized tube for just $10 during Nordstrom's Black Friday sale. That's a saving of 60% off the regular price.
Originally $25.00 | Save 60%

Lululemon is, in many ways, the genesis of athleisure, so it's not surprising that the company has an edge in the space.
Originally $98.00 | Save 30%

Made from an easy-to-care-for cotton blend and a dose of stretch, this men's button-down shirt will keep you looking polished all day.
Originally $60.00 | Save 67%

Black Friday 2021 FAQS

What is Black Friday?

Black Friday is an annual sales event that traditionally happens at the end of November, marking the beginning of the holiday shopping season. The savings event is one of the biggest shopping holidays of the year — sales are so high that the day can push a retailer into "the black," or solvency.

We've been seeing noteworthy price drops for the entire month of November, with all-time lows cropping up more and more as the day gets closer.

When is Black Friday 2021?

Black Friday is always the Friday after Thanksgiving. This year, Black Friday falls on November 26. However, we've already seen Black Friday-caliber deals pop up in the weeks leading up to the big day.

Retailers like Amazon, Walmart, and Best Buy have already kicked off their Black Friday sales, days before the holiday itself.

What time does Black Friday start?

Technically speaking, Black Friday starts at 12:00 a.m. local time on November 26 for online retailers. However, Black Friday sales start whenever each retailer decides their deals will go live.

A handful of retailers, like Walmart and Amazon, have already begun offering deals for the event.

What time do stores open on Black Friday?

Here are the opening times for the major retailers we're tracking throughout Black Friday. Keep in mind can shop all the retailers below, plus others like Amazon, around the clock online.

AppleVaries by store, check store hours here.

Bed Bath & Beyond: 6 a.m.

Best Buy: 5 a.m.

Dick's Sporting Goods5 a.m.

The Home Depot: 6 a.m.

Kohl's: 5 a.m.

Lowe's: 6 a.m.

Macy's6 a.m.

Nordstrom and Nordstrom Rack: Varies by store, check store hours here.

Sephora: Varies by store, check store hours here.

Target: 7 a.m.

Ulta Beauty: 6 a.m.

Walmart5 a.m.

How long do Black Friday sales last?

Don't be fooled by the name that suggests Black Friday is a single day. It's most definitely not. It's more like a shopping season that begins in early November. 

What should you buy on Black Friday?

Since it falls a few weeks before the gift-giving season, Black Friday provides excellent opportunities to buy and save on all your holiday gifts before the last-minute rush. 

It's nearly guaranteed that you'll get great value for your money on certain products during Black Friday — but some items tend to see better discounts at other times of the year. If you go in knowing what you're looking for, you're less likely to be ripped off by a fancy-looking coupon or to spend money on products you don't need.

Shoppers can expect tons of great deals — including so-called "doorbusters" — online before and early on in Black Friday. During the event, prices will drop to all-time lows, often beating out prices we see over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home. 

This Black Friday, shoppers should expect to see similar offers to the ones we saw on Amazon Prime Day, except more wide-ranging.

We recommend focusing on the following product categories if you want the best deals: 

Historically, Black Friday has been a great time to purchase big-ticket electronics — especially larger TVs. Whether you're looking for a top-of-the-line Samsung set or LG OLED, or a budget-friendly TCL or Hisense model, Black Friday will likely deliver several deals.

Much like Amazon Prime Day, we saw tons of discounts on smart home products last Black Friday. Amazon Echo products dropped to their lowest prices ever, plus we saw several discounts and bundles on Google's recently released products.

This Black Friday we expect to see discounts on the latest Xbox and Playstation games. While we didn't see any markdowns on new consoles last year, we did see a few bundles crop up and we expect more of them in 2021 if retailers are able to secure stock. 

If you're looking for a kitchen upgrade, Black Friday is a great time to shop. We saw big discounts on Instant Pot pressure cookers, KitchenAid appliances, pots and pans, plus everything else you'll want for the upcoming holiday season.

Of course, the deals found during Black Friday are incredibly wide-ranging. There have also been several deals on diapers, toilet paper, and other household essentials.

Is Black Friday or Cyber Monday better?

It's complicated, and it matters less every year.

For those unfamiliar, Cyber Monday traditionally comes three days after Black Friday, on Monday. However, we've seen Black Friday and Cyber Monday slowly merge and expand to a weeklong, or even a month-long affair. Different products receive better discounts on each day, and the deals that each retailer offers will vary.

A good rule of thumb to follow: If you think you see a good deal, (e.g., one we recommend) create the order as soon as possible. While you can always cancel or return a product, it's impossible to take advantage of an inactive, or expired deal.

Suppose you purchase a discounted product during Black Friday and see a more significant markdown at another retailer come Cyber Monday. Don't sweat it.

You can ask the original storefront to match the price (some automatically refund you the difference), or you can return or cancel the order, then place a new order with a better price. Some orders won't even ship during the weekend, which makes it easy to cancel orders.

For those who can shop in-person during Black Friday, we've found that it's better to shop on Black Friday in these situations:

  • For expensive products
  • For major stores
  • For this year's products

What stores have Black Friday deals? 

Outside of a few notable exceptions like REI, nearly every major retailer and direct-to-consumer company is offering markdowns during the event. We've seen deals from Walmart, Best Buy, Dell, Amazon, Adorama, Lowe's, The Home Depot, and more.

As we do every Black Friday, we will be sifting through all of the offers and rounding up the best deals from your favorite retailers.

Will there be Black Friday shipping delays?

Shipping delays and major shopping holidays go hand in hand, and this year is no exception. Supply chain issues are cropping up, but they probably won't ruin your Christmas. To be safe, try buying your gifts as early as possible to avoid stock issues. With so many deals rolling out early, that's easier than ever.

When do Black Friday ads come out?

Most Black Friday ad scans are already available, including Walmart, Kohl's, Macy's, Amazon, and Target. For the full list of available ads, check out the catalog compiled on

Best Black Friday Deals we saw last year

Last year, we rounded up the best Black Friday deals we could find. Some of the best deals we found discounted many products over 50% with hundreds of dollars in savings. Here are some of the best markdowns we saw last year. 

How we select the best Black Friday deals

  • We only choose products that meet our high standard of coverage and that we've either used ourselves or researched carefully.
  • We'll compare the prices among top retailers such as Amazon, Best Buy, Target, and Walmart and include only the deals that are better than all others offered (not including promotional discounts that come from using certain credit cards). 
  • All deals will be at least 20% off, with the occasional exception for products that are rarely discounted or provide an outsize value.

Read more about how the Insider Reviews team evaluates deals and why you should trust us.

Read the original article on Business Insider

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