Targeted TV advertising is losing steam, and industry players are scrambling to save it

Hi! Welcome to the Insider Advertising daily for September 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today's news: Targeted TV ads hit a speed bump, Cision and Meltwater try to merge, and a new startup wants to take on consultants.


this is us

Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out

Read the full story here.


Tom Gores

Cision and Meltwater, the two largest PR software companies, are planning a merger, and the DoJ has explored whether it would hurt competition

Read the full story here.


FW Launch Headshot

A startup by a Thrive Global and Refinery29 vet is taking on traditional consultants with experts including Shark Tank's Daymond John and makeup mogul Anastasia Soare

Read the full story here.


More stories we're reading:

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— Lauren

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