- McDonald's Egg McMuffin sandwiches will cost 65 cents on Thursday. They typically cost around $5.
- The fast-food giant is promoting the sandwich to celebrate its 50 year anniversary.
- It's also a way to push its breakfast menu as more people return to offices.
If you're craving a McDonald's Egg McMuffin sandwich, this is the week to pounce.
On Thursday, the fast-food giant will be selling the iconic breakfast sandwich for 63 cents to celebrate its 50th anniversary. This is how much the sandwich cost when it was first introduced to McDonald's menus in 1971.
While the company does not share the prices of its menu online, searches on food delivery platforms such as Grubhub and Seamless indicate that the sandwich usually costs around $5, although prices vary at different locations in the US. A spokesperson did not immediately respond to Insider's request for more details on this.
The promotion will run during breakfast hours between 6 a.m. and 10.30 a.m.
McDonald's is among the fast-food chains to be promoting breakfast menus now that workers are returning to offices. Taco Bell has been offering promotions such as free breakfast burritos and Wendy's, which rolled out a new breakfast menu before the pandemic kicked off, plans to spend $25 million advertising its breakfast menu this year.
In the early days of the pandemic, some chains stopped selling certain breakfast items or killed the menu entirely in some stores, in response to many customers not travelling to work.
"The breakfast business is impacted when people aren't on the roads going to work," parent company Yum Brands CEO David Gibbs said in April 2020. "They're not going through your drive-thru for breakfast as much."
It was at this point, that McDonald's discontinued its all-day breakfast service to simplify its menu and cut down on wait times.
At the time, a spokesperson McDonald's said that the chain would continue to evaluate the situation and hoped to go back to its regular menu as soon as possible. But thus far, its breakfast menu is saved for the mornings only.