Lil Nas X and GOP Gov. Kristi Noem of South Dakota got into a Twitter fight over his Satan-themed sneaker range made with human blood

Lil Nas X
Lil Nas X in the press room during the 2019 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, on August 26, 2019.
  • Lil Nas X got in a Twitter spat with Gov. Kristi Noem of South Dakota over his sneaker range.
  • The trainers are Satan-themed and contain a drop of human blood.
  • After Noem said the shoes showed America was battling for its soul, the rapper replied "do ur job."
  • See more stories on Insider's business page.

Lil Nas X hit back against Gov. Kristi Noem of South Dakota after the Republican seized on his Satan-themed sneaker range to argue that America was engaged in a battle for its soul.

The rapper announced over the weekend that he was releasing the trainers in collaboration with design company MSCHF. Each of the 666 pairs on sale is said to contain a single drop of human blood.

They were released as a tie-in with the rapper's recent single "Montero," the video for which shows the rapper descending into hell and pole dancing for the devil.

In a tweet Sunday, Noem wrote that the trainers were a symbol of America's spiritual ruin.

"Our kids are being told that this kind of product is, not only okay, it's 'exclusive,'" Noem tweeted.

"But do you know what's more exclusive? Their God-given eternal soul. We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win."

Lil Nas X tweeted in response: "Ur a whole governor and u on here tweeting about some damn shoes. Do ur job!"

Noem was touted as Republican rising star and successor to Donald Trump's political legacy. She has in recent weeks been embroiled in a controversy over a bill that would bar transgender girls and women from competing in women's sports.

Many prominent Republicans are increasingly focused on "culture war" controversies, in which they portray liberals as engaged in a plot to silence their critics and erode morality.

For instance, a series of top conservatives argued that the recent decision by the estate of the children's author Dr. Seuss to withdraw books containing racist caricatures was a "woke" attempt to restrict freedom of expression.

Sunday's spat is not the first time Lil Nas X has drawn the ire of conservatives, with the Tennessee GOP congressional candidate Robby Starbuck last week describing the "Montero" video as "evil content."

In November the rapper hit back at a Republican congressional candidate who criticized a promotional image for his track "Holiday" depicting the rapper kissing himself.

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