How to advertise on Facebook, and help your business or brand reach new audiences

Facebook Ads Businesses
It's easy to advertise on Facebook.
  • You can advertise on Facebook through the Help Center, allowing you to build your business or brand's audience and reach new customers.
  • When you advertise on Facebook, you'll have access to a wide range of metrics, which can help you tailor your ads to your specific audiences and increase their effectiveness.
  • Before you create your advertisement, you'll need to provide Facebook with information about what you want the advert to accomplish.
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Facebook ads help you reach your target audience in a way that fits your brand, whether it's through videos, polls, slideshows, augmented reality games, or stories. Facebook also gives you access to advanced metrics, so you can track an ad's performance and adjust accordingly.

When you're ready to start creating ads, Facebook will offer two workflow options: Guided or Quick Creation. If you're new to Facebook ads, you'll want to take the guided route, as it offers step-by-step directions for setting up your ad.

More advanced business page users can opt for the quick workflow, which allows them to set up a campaign and then create ads later.

Regardless of the workflow you choose, here's what you need to know to get your Facebook ads up and running. 

How to advertise your business on Facebook

1. In a web browser on your Mac or PC, go to the Facebook Ads Help Center and click the blue button in the top-right labeled "Create an Ad."

1 HOW ADVERTISE FACEBOOK
Create a Facebook ad by clicking on the blue button in the top right.

2. If necessary, choose the correct account using the dropdown box in the top-left corner of the Ads Manager. Then follow the prompts on the left-sidebar to create an ad. 

3. To start, choose a marketing objective for your ad. The questions you'll need to be able to answer here are, "What do you want your ad to deliver for you?" and "What do you want the customer to do with the ad?"

2 HOW ADVERTISE FACEBOOK
Choose from objectives like brand awareness, app installations, traffic, messages, video views, and engagement.

5. Name the campaign and opt-in to A/B testing and budget optimization once you select an objective. You may have to click "set up Ad account" to continue, in which case you'll have to provide your current country, currency, and time zone.

6. Determine your audience by narrowing it down through location, age, gender, education, relationship status, previous purchase behavior, and even specific interests. 

3 HOW ADVERTISE FACEBOOK
The more specific you get about your audience, the more targeted your ad will be. Be more general if you want the highest amount of eyes on your ad.

7. Pick where to place your ad by manually choosing which platforms and methods to use for ad placement or by doing auto-placements and letting Facebook select where they believe the best places to run your ad would be.

4 HOW ADVERTISE FACEBOOK
You can place ads on Messenger, Instagram, and even specific types of mobile phones in this section.

8. Create a budget by choosing between a daily and a lifetime cap. 

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Within this section, you'll also be able to decide on the ad schedule -- for example, establishing a start date.

9. Choose one of eight ad formats.

  • Photo
  • Video
  • Stories
  • Messenger
  • Carousel
  • Slideshow
  • Collection
  • Playables

8. Place your order for the ad.

9. Your ad will go to the Ad Auction — this happens each time there's an opportunity to show a user an ad and is used by Facebook to ensure the relevance of ads for the user. Since many advertisers may be competing for the same eyes, the winning ad (which the user ends up seeing) is selected based on the following, according to Facebook:

  • The bid amount placed by the advertiser.
  • The estimated action rate, or how likely the ad is to be engaged by a user.
  • The quality of the ad as determined by quality assessments and Facebook user feedback.

10. Measure your results.

You can use Facebook's Ads Manager tool to access the metrics and figure out how the campaign is going.

 

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