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- Thanksgiving Day is here, which means Black Friday 2020 is just a day away.
- But you don't have to wait until November 27 to find deals. Shoppers can already save big now on Apple Watch models, Roku media streamers, Instant Pots, HP laptops, the Nintendo Switch, and much more from Amazon, Best Buy, Target, and Walmart.
- Read Insider Reviews' Black Friday 2020 deals and Cyber Monday 2020 deals coverage for more savings.
Like in past years, Black Friday and Cyber Monday sales have already started, well in advance of Thanksgiving. In fact, this year's deals may last into the entire first week of December.
While we expect retailers to save the best Black Friday savings for the official day, on November 27, we've rounded up the best deals from Amazon, Best Buy, Target, Walmart, and other major retailers. Below, we also answer your most frequently asked questions regarding this year's atypical holiday shopping season. We'll be updating this story to include new information as we inch closer and closer to the big day.
Amazon is one of the best stores to shop on Black Friday, but you don't need to wait until then to start shopping. Amazon's pre-Black Friday sale is currently underway with fresh markdowns coming every day.
Best Buy is offering many Black Friday discounts right now. During the storefront's pre-Black Friday sale, shoppers can expect new markdowns every week. Look for the "Today's Black Friday Ad Deals available now" section to see which discounted products you can order now and pick up.
The Home Depot's Black Friday and Cyber Monday sales will last through December 2. Shoppers can expect discounts on appliances, home improvement tools, holiday decor, and so much more. And, while only a select few of the deals are available now, shoppers can see all of Home Depot's upcoming deals through the store's app.
During Target's Black Friday sale shoppers can expect markdowns on nearly everything, including toys, kitchen products, electronics, and gaming.
Though the deepest discounts aren't slated to start until tomorrow, Walmart's Black Friday deals have already started. Save on Instant Pot, Roku, iPad, and more.
Best Wayfair Black Friday deals
Wayfair's Big Holiday Sale is already underway with the retailer offering up to 60% off select items. Shoppers can find tons of bargains on indoor and outdoor furniture, plus holiday decor like Christmas trees, wreaths, ornaments, holiday lighting, and more.
When is Black Friday?
Black Friday is coming tomorrow on November 27, but several retailers are opting for a month-long version of the shopping event this year.
Shoppers can expect thousands of deals to crop up on the days leading up to and following the big sales event, on Cyber Monday, and beyond. However, we still expect the majority of retailers to wait until the big day to drop the very best deals.
Can I shop in-store on Black Friday?
Generally speaking, yes. For most retailers, stores will be open during Black Friday but it will certainly look different from previous years. Stores will limit the number of shoppers allowed in the store at any given time, plus require face masks while indoors. Check with the retailer's website before you head out.
Which is better, Black Friday or Cyber Monday?
This year, the lines dividing Black Friday and Cyber Monday are mostly blurred. In fact, most stores will incentivize online shopping more by offering deals earlier for online shoppers.
Of course, shopping during Black Friday month can be overwhelming. To help, we're curating the best deals we find all month long.
What should you buy on Black Friday?
Black Friday is an excellent opportunity to buy — and save on gifts — before the last-minute rush.
Shoppers can expect tons of great deals online way in advance and the days following the big event. Historically speaking, prices tend to drop to all-time lows, often beating out the markdowns seen over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home.
What if I need to make a return?
All the major retailers are offering extended return policies and making it simple to make a return, whether it's something you purchased or received as a gift. Check out our guide on how to make a return.