- Joe Biden's campaign released a new ad Wednesday featuring Bridgett Floyd, the sister of George Floyd, where she calls the Democratic presidential nominee "the change that we need."
- In the ad, Bridgett Floyd appealed to people to let their voices be heard through the voting process.
- The death of George Floyd catapulted racial injustice and the legacy of racism in the United States to the forefront of the national agenda this past summer.
- The ad was released on October 14, on what would have been George Floyd's 47th birthday.
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Democratic presidential nominee Joe Biden's campaign released a new ad on Wednesday featuring the sister of George Floyd, where she called the former vice president "the change that we need" and stressed the importance of voting.
In the 30-second ad entitled "Change," Bridgett Floyd said that Biden spent time with her family after her brother was killed on May 25 by police officers in Minneapolis.
"Joe Biden reached out to the family to actually meet," she said. "He was there to listen. He was very sincere. Biden is the change that we need."
Biden and his wife, Jill, met privately with the Floyd family for an hour before George Floyd's memorial service on June 8 in Houston, according to USA Today. Bridgett Floyd didn't detail the circumstances of her brother's death in the ad, instead appealing to citizens to exercise their right to vote.
"A lot of people don't really care for voting," she added. "They don't think that it's important, but it's very important. Your vote does matter. That one vote makes a difference."
The death of George Floyd, which was recorded on video, catapulted racial injustice and the legacy of racism in the United States to the forefront of the national agenda this past summer. Widespread protests and demonstrations have sprouted up in practically every major American city this year, along with countless exurban and rural enclaves, where millions have marched and advocated for policing reforms.
The ad, which will appear on television, radio, and digital platforms, came out on October 14, on what would have been George Floyd's 47th birthday. Its release, just a few weeks before the November election, is part of an effort to reach Black voters in Minnesota and other battleground states.