EFF urges Google to ground its FLoC: ‘Pro-privacy’ third-party cookie replacement not actually great for privacy

'That is not the world we want, nor the one users deserve'

With the arrival of Google Chrome v89 on Tuesday, Google is preparing to test a technology called Federated Learning of Cohorts, or FLoC, that it hopes will replace increasingly shunned, privacy-denying third-party cookies.…

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